Stop Guessing. Start Building with Focus.

Hello 👋 I’m Stefano D'angello. I spent years and thousands of dollars on failed Shopify stores, NFT collections, and apps—so you don't have to.

Lessons from the Trenches is my weekly playbook of actionable strategies for building an online business that actually works. Forget the overwhelming noise. Here, we focus on what truly matters: finding your niche, creating real value, and avoiding the mistakes that kill most startups.

Subscribe to get the hard-won lessons and build smarter.